Awesome feedback, Todd. In terms of Output/Effort, it'd be great to know more about how you see the plan actually making an impact. For example, you can create a plan that says we're going to target 40 developer events and you could end up doing all 40 you listed plus a couple of extra for good measure. But how do you determine whether those were the right events to have attended and whether you got value out of being there? What are the things you feel make an engagement successful?

Having worked for you, I definitely agree with you and have a sense of where you're going but I'd love for others to get this perspective.