I&apos;ve been recently tasked with diving full tilt into PPC using Google, Overture, Findwhat and some other search engines. I have to say that I&apos;m pretty excited about this. PPC is ssssoooo hot right now and getting good at it, IMO, is a VERY good thing for my career.

I just picked up the following two books to get a headstart on this:

<a href="http://www.amazon.com/gp/product/1411628179/104-6604858-5710357?%5Fencoding=UTF8&v=glance&n=283155"  target="_blank">Pay-per-click Search Engine Marketing Handbook</a>

<a href="http://www.amazon.com/gp/product/0072257024/104-6604858-5710357?%5Fencoding=UTF8&v=glance&n=283155"  target="_blank">Winning Results with Google AdWords</a>

Wish me luck. Any advice would be gladly accepted.

Rey...