Yep absolutely agreed. And BTW, Todd is my former manager so we see eye to eye on a lot of things.

I'm less interested in the metrics side of things as I am in measuring the qualitative impact of efforts. To me, the ability to positively influence perception is an incredibly powerful skill but something that's equally hard to demonstrate "on paper". Hence why I recommend saving tweets or articles which demonstrate the impact of your work. While they may not correlate to a hard metic that a pointy-haired manager can point to, they do demonstrate that your actions are resonating. 

I'm hoping to flesh that qualitative measurement out more because to me, that's more of a reflection on advocacy.