Consider the source. You found a headline that was overstated and patinaed with cynicism on a social news site. Sensational headlines (by definition) do have a tendency to get passed around more than modest ones. 

Not to mention, I hadn't heard about paydirt until you posted about them. Odds are you wouldn't have posted anything about them had they not made this claim. It's hard to argue against sensationalism. On the internet, doubly so.