Hey Jay,

I think you may have put them in one level too high. For the page template, you want to place the .zip file here:

C:\Users\[username]\Documents\Visual Studio 2010\Templates\ItemTemplates

For the site template:

C:\Users\[username]\Documents\Visual Studio 2010\Templates\ProjectTemplates

Then, when you choose File->New Website..", you should see the template.

Let me know if that helps.